England's MicroCreamery

Muralist Elizabeth Persing of Bradford found inspiration for this mural in a 1930’s photograph of Tuscarora Sweets, a soda fountain and confectionary which was once located on Winter Street. This was one of the local gathering spots that inspired comic artist Bob Montana as he created the “Archie” comic strip. His main characters – Archie, Jughead, Veronica, Betty, and Reggie – were all based on real-life friends in Haverhill. Montana first sketched them on a napkin in the late 1930s while sitting at the Chocolate Shop on Merrimack Street. Both Tuscarora’s and The Chocolate Shop are gone, but for Archie fans they live forever as the “Choklit Shoppe” on “Riverdale’s” Main Street.

Haverhill Mural Project
In 2007, Team Haverhill launched the "Haverhill Mural Project." Intended to beautify, educate and reflect Haverhill's diverse and unique heritage and culture, the Haverhill Mural Project has become a treasured part of the civic landscape and a great source of pride. When you visit Downtown Haverhill be sure to take the time to enjoy a Self-Guided Walking Mural Tour. (click here to download a MAP)